We still hold true to that philosophy and firmly believe that it is what separates us from our competition. We want every sale to be win/win and strive to do so by keeping things simple and honest, and putting our customers first.

We not only manufacture a full line of automotive treatments, supplements and performance additives, but also provide complete in-depth, hands-on training for our entire product line. In addition to our unparalleled customer service, our research and development team consistently works to ensure that we are more than able to handle today's automotive technology and are prepared for the technological advances of tomorrow. Our level of dedication to our customers that resulted in Solid Start being named the 2015 Vendor of the Year for both the Automotive Oil Change Association and Grease Monkey International.

Our True Brand product line represents a quality brand that vehicle owners have come to know and trust. We promise to work hard to earn and keep your loyalty, one bottle at a time.

Click here to read more about our family's journey.

As a family-owned & operated business, we have made it a priority to treat everyone that works under our roof as family. The most important of which is trust. Trust is essential in all business, but especially so in a business where trade secrets are make-or-break. For us, there’s a very high level of communication, which allows us to talk to each other freely and openly. This fosters our second advantage: speed. We're able to move much faster than companies that have to go through a more politicized process of getting things done. We can come up with a concept in the morning and begin working on it that afternoon. This helps us meet your needs more effectively and efficiently.

One of our foundational values is our Customer First philosophy. We understand that our customers are our primary reason for being and strive to innovate and create value for them by understanding and anticipating their needs and expectations. In order to do that, we strive to build healthy relationships with our customers to better identify their needs and provide the best-possible experience.

While each individual learns differently, studies indicate that hands-on training offers a higher level of retention than most other environments. One study resulted a retention rate of only 20% of the information presented in lecture format, but an amazing 75% retention rate of the same information when presented in a hands-on training environment. Part of this improved retention results from opportunities to see the products and processes first-hand during hands-on training, and from the social learning environment that fosters open communication allowing people to speak up and ask questions when they may not understand.